Adman and image-maker George Lois was a innovator of the Innovative Revolution of the 1960s and is the mind behind an astonishing array of famous branding promotions. The man this is the motivation behind Mad Men’s Dan Draper, joins the Summit for a provocative conversation on what creates change and shares following Big Idea for healthcare. KEYNOTE SPEAKER FRANK COHEN, MPA Frank Cohen, MPA senior Analyst for MIT Solutions and creator of the CMPA software will be a keynote loudspeaker at the conference. Additional industry experts include Patrick Marion, CFE-former Audit Supervisor in Area 3 of any office of Inspector General . The AMA’s Catherine I. Hanson, JD, Dennis P.H.For a few on Capitol Hill and in the Light House, we’re coming from a Rose Garden signing ceremony for wellness reform. But also for others, that day time seems far away. Related StoriesYale researchers discover improvements in mortality, hospitalizations and outcomes among Medicare patientsMedicare sufferers in rural settings have lower prices of post-discharge follow-up careGenomic Wellness announces Medicare coverage for Oncotype DX prostate cancer testBoth camps recognize: Significant disagreements stay that must be exercised if wellness reform is to be law. Maybe there is a public plan option or, as an alternative, health insurance co-ops? How will reform be financed? Can the cost curve be bent, either during or after the 10-year window that is the concentrate of Congressional Budget Office scoring ? How might Medicare switch – or facilitate transformation – in a reformed system? How will reform affect employers, small businesses especially? This briefing, for reporters just, will look at some of the important issues that should be settled if President Obama is normally to indication a meaningful health reform bill this season.